There are many corporate videos out there, but very few do anything to create the impact that the creators of the video intended. For most companies, the idea of creating a video for the company is to help external stakeholders connect on a different level with the company. Unfortunately, enough time and effort is not given into creating such corporate videos. For most people, it is just another task that needs completed in time.
However, corporate video production is very important and can have very important implications for your company. If care is taken to produce such videos, it can serve as a way of gaining public support for the business. At best when thinking of producing a video for your company, the idea is to be able to produce an enticing video. It will keep viewers engaged to the end even instigate interest in the company from those who watch. That said there are certain tips that will help you and your company create beautiful family videos.
Decide on what will go into the video
Whether you are the owner of the business, or you are a worker in the company charged with the video project, you have to work together with other colleagues to decide what goes into the video. If possible, form a committee that includes people from different departments who will brainstorm ideas to go into the video. Also, remember to look at your mission and vision and see how the video will project these two. Make sure that everything that will be accepted to go into the video is in line with company policies and upholds shareholders values.
Plan the video
It is true that you are not shooting a film, but your corporate video has to be planned. Decide early on if the video will be ad-libbed or scripted. If you have to use a script, get someone to write a script for the video. It will help ensure that time is used wisely, and there are not too many repeat shoots. As you plan the video, consider the attention span of those who will be viewing and try to keep it as short as possible. Ideally, a video that is not more than five minutes is advisable.
Get different opinion
When you have the idea of the video planned out, try to get second opinions from other people. Ideally you should run the ideas by colleagues and ask them to give their opinion on the video idea and possibly make suggestions on how to make it better. It is where you have to be strong enough to take criticism as after working so hard; you may find that your colleagues are not so please with your concept.
It is true that you may be on a low budget, but that is no excuse to produce a video that is of low quality. Get a good production company to work on the video production.